Behind an ordinary front door

Eagle Carpets has been on Lockhurst Lane in Coventry for over forty years. Inside, it’s a serious independent flooring showroom, big and properly stocked. From the street, you’d never know. That gap, between how good a place is and how little of it carries from outside, was the thing to solve.

Digition, a branding and production agency, brought me in on a wider rebrand for Eagle Carpets. The brief was footage that could be cut more than one way: a standalone fly-through of the showroom, plus clean individual runs their editors could build social content around alongside their own ground-level material.

The fly-through opens on the street, catching the shopfront and signage before it moves through the front door. Inside, it runs the full showroom in order: hardwood and laminate by the entrance, aisle after aisle of carpet rolls, the artificial grass at the back, then a loop to the front and a rising exterior shot to close. Every part of the business in one continuous run. Alongside it I shot traditional exterior drone footage for the same pool, and delivered the lot as raw footage for Digition’s editors to cut against their own work.

One visit produced a finished fly-through and a bank of runs the agency could keep cutting from. That’s the value of building footage to flex: the shoot pays out across a campaign, not a single video. It’s also how a lot of the best work happens, slotting into an agency’s project as the specialist who handles the part they can’t.

Hiding your best work behind an ordinary front door? Tell me what a film would need to achieve. I read every enquiry myself and reply within two working days.