When the plant outgrew its own photos

Generate Upcycle’s Fernbrook Bio plant in Kettering turns up to 100,000 tonnes of food waste a year into electricity and fertiliser. In early 2026 Generate Upcycle began upgrading the site — new digesters, a feedstock hall, gas system upgrades. By the time the rebuild was finished, the photos on their own website showed a facility that no longer existed.

They needed visuals that matched the plant as it stands now: stills and film to carry the website and the business-development work. On a site whose whole pitch is how modern it is, out-of-date imagery quietly works against you. The pictures had to be current, and they had to do justice to the scale.

A working plant doesn’t pause for a film crew. Fernbrook Bio runs across a large footprint with infrastructure at every height, from ground-level processing to the tops of the digester tanks, so no single camera position tells the story. I pieced it together from the air and the ground, with FPV work to get in close where a standard camera can’t: threading between the tanks and low across the processing areas, holding on the detail that reads the operation as serious. One visit gave them the full library, stills and clips both, graded and delivered ready to drop straight onto the site.

They came away with a visual record that matches the plant as it actually is, ready for the website and the sales decks. One day on site, one library to pull from for the year ahead.

Is the way you look online still the way you actually look? Tell me what a film would need to achieve. I read every enquiry myself and reply within two working days.